Job Description
Job Description:
Position Summary
The Associate Brand Manager is responsible for assisting in delivering specified business targets (volume, profit, share) through the development and execution of all brand strategies and plans, leading to profitable growth of the Constellation Brands Wine & Spirits Division portfolio. As a cross-functional team leader, the Associate Brand Manager works effectively across disciplines and develops and sustains strong and productive relationships with external partners to execute brand strategies for Schrader, Double Diamond, To Kalon Vineyard Company, Mt Veeder, and Lingua Franca.
Responsibilities
Assist in the development and implementation of short and long-term marketing objectives and strategies. Lead the development and execution of brand plans and tactics to deliver against agreed upon brand, business and financial goals.
Assist Brand Manager in the development of brand strategy, consumer segmentation and brand positioning, in partnership with Consumer Insights team.
Participate in the creative development process and execution of all national and local advertising campaigns.
Lead brand business analysis. Continuously monitor business and brand health performance to ensure brand is tracking against goals. Responsible for using and understanding internal and external data resources to identify issues and opportunities.
Work with the Finance team to measure and analyze sales impact, wholesaler execution and the profitability/ROI of marketing expenditures.
Assist Brand Manager in working with the Retail/Trade Marketing team to develop brand promotions, providing direction and evaluating options. Help to direct the development of all national and local consumer promotion programming at retail.
Assist in the development of Point-Of-Sale Programs as well as any premium and/or ancillary brand identified programs and materials.
Assist Brand Manager in working with DTC team, partnering with Hospitality, eCommerce and Wine club to ensure consistent programming aligned to brand guidelines, annual volume projections and NPD development across DTC channels
Facilitate communication on marketing-related programming with a large number of key internal groups across the organization on a regular basis, including Field Marketing, Luxury Events, Public Relations, DTC, Finance, Operations and Production team (vineyard management, winemaking, etc.).
Participate in market visits and assist in Business Unit planning and review meetings.
Support day-to-day budget management, PO, and invoice processes. Assist with maintaining budgets throughout the year, balancing expenditures against volume and profitability expectations.
Prepare material for executive updates, internal and external sales and retailer meetings, Stage Gate meetings, etc. as required.
KEY SUCCESS FACTORS
Highly developed interpersonal skills are necessary. Strong communication skills and ability to communicate and sell the strategies and plans to upper management and throughout the organization.
Strong analytical skills with a demonstrated aptitude to utilize trend analysis, syndicated and customized research and other sources to turn data and information into actionable insights.
Exhibits strong leadership potential with track record of others seeking out his / her involvement and leadership for projects.
Maintains positive and can-do attitude and approach to work.
Can develop creative briefs for use by agencies and internal support groups across the marketing mix. Strong creativity skills with the ability to evaluate creative work in the context of brand strategy.
Experience managing complex project list, priorities and budgets and track record of project management with a focus on driving for results.
Demonstrated ability to manage expectations of supervisor, other functional groups and agency partners.
Provides clear, succinct and relevant written and verbal communication.
Comfortable with ambiguity.
Minimum Qualifications
Bachelor's degree in relevant field (Marketing, Business, Management, etc.)
Progressive experience in the CPG industry with at least 3 to 5 years of brand management experience, or 1 to 2 years of brand management experience and an MBA. Exposure to the beverage industry a plus
Professional maturity
Exceptional organization and project management skills
Strong writing, presentation and verbal communication skills
Strong commercial and financial acumen, with experience working with P&L's
Demonstrated skill in building and leading strong cross-functional teams; proven experience managing multi-agency partners
Demonstrates a genuine desire and passion for the alcohol industry
Physical Requirements/Other
Able to lift 40 lbs on occasion.
Work in a normal office environment. Must be able to sit at a workstation for up to 2-hour intervals. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Must be flexible in work style and schedule: travel up to 30%, the wine industry is a hospitality-oriented industry, so availability to work weekends and evenings on occasion as required.
Must have a valid U.S. Passport.
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Job Tags
Full time, Temporary work, Work at office, Local area, Flexible hours, Weekend work, Afternoon shift